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    Challenge We Solved -- Product Definition

 

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Product Definition
Competitive Analysis
Market Development
Branding & Positioning
Customer Experience
Strategic Planning
Facilitation
Interim Executive

 

Problem

Customized Product Line. An Integrated Communications Provider's (ICP) planned community client wanted a customized communications offering for its residents and business tenants. The ICP's client wanted to take full advantage of the broadband network enabled by the fiber optic cable throughout the community. The ICP wanted the product package to be so compelling that it would minimize competitive threats and encroachments by other providers.

Solution

Strategic Marketing Solutions defined a full spectrum of product and service offerings. The packages included voice, data and video services for land-line and wireless services, with price points for each.

Result

The ICP and planned community client embraced the product and pricing offerings. The planned community management felt the communications offerings would help them successfully attract businesses and the high-end resident tenants they were targeting.

 
 
 
    see new product definition case study: healthcare product pipeline or wireless new product  
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April 29, 2017   GETTING IT RIGHT - THE FIRST TIME
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