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    Challenge We Solved -- Product Definition

 

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Product Definition
Competitive Analysis
Market Development
Branding & Positioning
Customer Experience
Strategic Planning
Facilitation
Interim Executive

 

Problem

New Product. A CDMA wireless company sought to expand its current technology from voice-only to wireless data offerings. Internal resources were stretched thin and dedicated to supporting the voice-only product line.

Solution

Strategic Marketing Solutions was contracted to develop a detailed wireless data product concept. We also developed current-year and subsequent years product visions. Three product offerings were defined, with recommended pricing for each. Target markets were identified and defined. The resulting product packages included early adopter and mass market offerings. Strategic Marketing Solutions used its expertise in research and analysis of industry trends, competitive assessments, and market-specific requirements to generate these product offerings.

Result

Our client received internal approval to move forward on the product concept. Our client then used the more detailed product definition for focus group testing to validate and hone features, pricing and speed requirements. It then developed a technology trial plan.

 
    see additional product case studies: healthcare product pipeline or telecom product line   
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April 29, 2017   GETTING IT RIGHT - THE FIRST TIME
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