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  Translate what your customers say they want and need to effective branding and messaging

 













  • Conducted baseline branding research to assess future success of re-branding strategy and implementation
  • Interviewed key clients and prospective clients for network security company to clearly understand the essential messaging elements required for maximum effectiveness
  • Researched and profiled Anti-Virus and Network Security companies' positioning and messaging
  • Benchmarked company brand perception, and made positioning recommendations through focus groups and one-on-one interviews
  • Conducted qualitative research which resulted in the re-naming of a network security software company
  • Re-branding research, messaging, and strategy for biosolutions company
 
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