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  Sample Competitive Analysis & Intelligence Projects

 















  • Completed competitive analyses for an ASP offering electronic CRM, ERP and supply chain ordering functionality
  • Produced competitive analysis of broadband IP providers (cable, DSL, satellite, wireless) for 25 US markets
  • Provided competitive positioning for 3G wireless data service vis a vis other offerings
  • Researched and profiled Anti-Virus and Network Security companies' offerings, identifying competitive advantages, vulnerabilities and differentiators
  • Developed competitive positioning summaries to support sales efforts and competitive response positioning
  • Researched how to successfully position a sourcing, procurement and spend management company vis a vis its competition
 
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July 5, 2012 GETTING IT RIGHT - THE FIRST TIME
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