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  Recent Marketing Projects

 














  • Wrote and managed marketing plans, including market segmentation and go-to-market strategies
  • Defined value proposition and target market segmentation for wireless data service
  • Identified target buyers/users for wireless IP firms
  • Recommended commercial market segmentations
  • Surveyed and assessed marketing best practices and benchmarks for consumer software companies
  • Formulated and refined healthcare software sales pitch points and value proposition
  • Researched software sales compensation models for use in modifying client company's acquisition sales and account management compensation
  • Strategized how to re-position a personalized web experience technology company to new markets
 
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April 29, 2017 GETTING IT RIGHT - THE FIRST TIME
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