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  Focused research delivers actionable results, and improves revenues, product lines and messaging

 















  • Performed market assessment and prioritization of more than 30 US markets for product deployment
  • Developed customer satisfaction surveys, and produced results analyses and recommendations
  • Defined target profiles and market segments for 3G wireless IP technologies
  • Generated trending and historical views of robotics, big data, predictive analytics, broadband and other related technologies
  • Analyzed the effectiveness of marketing programs, including evaluating alternate vehicles to select better performers
  • Conducted one-on-one telephone interviews with C-level executives to identify landscape and product gaps in network security offerings
  • Conducted focus groups to refine personal identity and credit security product offering
  • Identified current and future customer requirements and gaps for B2B market for a communications company
 
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April 29, 2017 GETTING IT RIGHT - THE FIRST TIME
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