Problem

Product Pipeline. Our Client has a genomic-based diagnostic test for cancer awaiting FDA approval, and wished to leverage their technology and identify what new products they should prioritize developing next.

Solution

Strategic Marketing Solutions conducted one-on-one telephone interviews with oncology and pathology thought leaders and key opinion leaders to identify unmet needs with commercial viability.

Result

Our client has viable new applications they are allocating resources to pursue. We identified and clearly articulated 20 application concepts, with a short list of 7 high priority applications to develop first.