![]() |
![]() |
||||
Call 650.654.2737 | services > case studies > prod3 | ![]() ![]() ![]() ![]() ![]() |
|||
Challenge
We Solved -- Product Definition |
|||||
Other Cases: Product
Definition |
Problem Product Pipeline. Our Client has a genomic-based diagnostic test for cancer awaiting FDA approval, and wished to leverage their technology and identify what new products they should prioritize developing next. |
Solution Strategic Marketing Solutions conducted one-on-one telephone interviews with oncology and pathology thought leaders and key opinion leaders to identify unmet needs with commercial viability. |
Result Our client has viable new applications they are allocating resources to pursue. We identified and clearly articulated 20 application concepts, with a short list of 7 high priority applications to develop first. |
||
see new product definition case studies: wireless new product or full telecom product line | |||||
services | case studies | clients | testimonials | about us | faqs |resources | contact us | site map | home | |||||
April 29, 2017 | GETTING
IT RIGHT - THE FIRST TIME © 2002-2017 Strategic Marketing Solutions |