- Wrote
and managed marketing plans, including market segmentation and
go-to-market strategies
|
- Defined
value proposition and target market segmentation
for wireless data service
|
- Identified
target buyers/users for wireless IP firms
|
- Recommended
commercial market segmentations
|
- Surveyed
and assessed marketing best practices and benchmarks
for consumer software companies
|
- Formulated
and refined healthcare software sales pitch points
and value proposition
|
- Researched
software sales compensation models for use in
modifying client company's acquisition sales and account management
compensation
|
- Strategized
how to re-position a personalized web experience
technology company to new markets
|
