Podcast
Understanding
the Power of Retention Marketing
Check
out this interview with Deb Siegle! In this episode Lisa Orrell
of M7 and Deb discuss the ins & outs of Retention
Marketing. Deb specializes in effective customer loyalty
and lasting customer experiences.
In
this episode you'll learn:
-
What is retention marketing.
-
What would a company facing significant customer loss do first?
How do they retain more of their customers?
-
What components or activities does a successful retention strategy
include?
-
Drill down more on some specific retention marketing actions
and implementation methods or tools companies can use to increase
retention.
-
What’s
changed? What do we need to do today on retention? What’s
different than it used to be?
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Podcast
How
to Build Customer Loyalty
Deb
and Lisa Orrell (of M7) discuss marketing strategies for
Building Customer Loyalty. Deb specializes in effective
marketing and customer loyalty. She translates what prospects
and customers say into actions you can take to gain new and keep
existing customers.
In
this episode you'll learn:
-
What really is customer loyalty?
-
Why should any executive invest a company’s time, focus,
or dollars on loyalty building efforts?
-
Isn’t customer loyalty just a natural result of customer
satisfaction?
-
How do companies uncover their customers’ loyalty drivers?
-
How does a company or marketing executive assess if what they’re
doing is creating loyalty?
-
What are some of the most important things companies can do
to create loyal customers?
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Teleseminar
Customer
Voice: How & What to Look & Listen for ...
Are
you hearing all your customers and prospects are aying, especially
about how they perceive you, your products and your brand?
Is what you
are saying resonating with your target market?
This teleseminar
will help you learn how to hear more fully what your customers and
prospects are saying so you can turn the information into actions
that matter. You'll learn:
1. Why this
topic is important to executives.
2. How to listen
more effectively.
3. What to listen
for.

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Podcast
The
Market & Customer Voice: How Research Can Reveal New Insights
into Your Customers, Your Product, & Your Brand
Lisa
Orrell and Deb Siegle discuss
how the appropriate research can reveal new marketing and
strategic insights into your customers, products and brand!
In this episode
you'll learn:
1. Why this
topic is important to executives. And what would execs most want
to know from the marketplace or their customers.
2. What some
of the methods execs can use to uncover these insights from the
marketplace.
3. How companies
can do this effectively.
4. Tips for
execs on how best to listen & translate, so that they get the
most actionable results.

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